Adobe Story Kit - Healthcare

Intern / Summer 2018

 

Adobe Studio creates content based on all the messaging we get from strategists across the company. Sometimes it's hard to synthesize all the information into a singular story to tell about a product, because every group as a different priority. Adobe story kits are written for each industry with the hope to establish a common storytelling framework, consistent copy and stories, and a visual framework that ties product marketing together with a common theme. The following kit outlines the specific narratives and framework that needs to be followed when marketing an Adobe experience cloud product to the Healthcare industry.